We love the work of local company Animals Like Us, who aim to revolutionise pet food with a ‘raw made easy’ range, now available in supermarkets.
“As humans, we tend to eat pretty well these days. We know the role good nutrition plays in our lives, but what about our pets? They like to eat well too - like us”, explains Animals Like Us Chairman and Ponsonby local, Jeremy Moon.
Focusing initially on dogs, and with cat food on the horizon, Animals Like Us identified the benefits of raw feeding in the way that it closely mirrors the natural world. But the team wanted to make it safe and convenient for both pets and owners, so their version is ‘raw made easy’; the messier elements are freeze-dried to ensure maximum nutritional value with minimum fuss.
Co-founder and CEO Rob Achten, describes it as a “world first, here in New Zealand”. They have combined whole chunks of nutrient-rich freeze-dried meat – wagyu beef heart, liver, and tripe – with high protein meat and vege bites.
It’s a combination the team hasn’t seen anywhere else in the world, and it’s ethically and sustainably sourced and manufactured in Hawke’s Bay. The company is also committed to minimising its environmental impact, using soft plastic packaging that is recyclable at supermarket-based collection points around New Zealand. As dog owners themselves, the Animals Like Us team founded the business because of the bond they share with their pets.
The team believes that they’re a lot like us – needing both love and proper nutrition.
For more information visit www.animalslikeus.com “