Have you met the new cube on the block?

It lasts at least 100 washes and is stocked locally at Harvest in Grey Lynn.

Good Cube is a range of brand-new solid conditioning shampoo bars of vegan kindness, innovated in New Zealand.

Created by squishing powerful plant ingredients together, the full-sized cubes burst with active kiwi botanicals, such as harakeke and horopito, and are concentrated to last at least 100 washes.

The range includes four 2in1 Good Cubes that are all designed for different hair types, including one to keep even coloured hair feeling deliciously nourished, wash after wash. Plus there’s a 5in1 Multitasker of conditioning shampoo, body wash and shaving cream to deliver top-to-toe goodness for the whole family.

“With the way we squash the active ingredients together, Good Cube richly replenishes hair and skin,” explains Good Cube founder Ashley Berrysmith, a well-known kiwi horticultural entrepreneur and a vegetarian for the past 50 years. “This concentration means the cube lasts longer and every time a bar is used it takes care of our skin, hair and the planet.”

In fact, every Good Cube you use saves eight plastic bottles and keeps our oceans free from one litre of plastic, thanks to its relationship with Sustainable Coastlines.

“It’s time to raise the bar and ditch the plastic,” says Ashley. “I knew the cube needed to not only perform and be great value for money, but to drastically minimise waste at every step of the process.

“We need to make it easy for people to make every day choices that support a post plastics world. Whether it’s buying home compostable packaging and disposing of it on site or buying your skin and haircare in a solid bar instead of a plastic bottle, we can all do our bit to make a better choice and collectively that adds up to a lot.”

Each Good Cube retails for $29.99. The range is available online and at selected pharmacies and health food stores throughout New Zealand.

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