Penny Sage brings the sun

We love the quiet brilliance of local brand Penny Sage, which is helmed by designer Kate Megaw.

Her serene studio at 6a Kirk Street in Grey Lynn is always filled with treasures and new must-haves, and her legion of loyal fans lap up everything she releases with good reason.

Her newest collection for Spring Summer 2021 is called WILDFLOWERS, and is inspired by the Dolly Parton lyric: “wildflowers don’t care where they grow”. It’s a tribute to summer dreaming –– lazy days in the sun, outside in a garden or by the sea – and is designed to bring a little of the season’s warmth whenever and wherever you are. In a time when the future is uncertain for all, this new collection offers a little respite from the present, with sunny prints and playful silhouettes that were created to bring joy in the coming months and beyond.

A small edit of summery pieces that are light, bright and easy-wearing, WILDFLOWERS comes with a gorgeous palette of crisp multicoloured floral seersucker cotton, soft sky blue linen tartan and pops of bright persimmon organza. Using just a few textiles applied in multiple ways, there are styles for just about every occasion, including much-loved, classic Penny Sage silhouettes, exaggerated summer suits and new sculptural styles.

WILDFLOWERS is available for purchase now from, the Penny Sage Studio Store in Kirk Street and selected stockists from September 1st 2020. We love it all! (HELENE RAVLICH)