New Moontide flagship store to open pre Christmas

New Zealand’s most iconic swimwear brand is set to make its home in Grey Lynn with an exciting new 150sqm store at 24 Williamson Avenue.

With customer parking available and seven luxurious changing rooms, the shopper experience will be as comfortable as the perfectly fitting swimwear.

To celebrate the new opening, Moontide is offering Ponsonby News readers a 10% store-wide discount when they quote this article - the discount is valid through to the end of January.

The three swimwear brands are well represented in a wide range of stores across Auckland, New Zealand and indeed the world, but this is the first flagship store the brand will have had in New Zealand for more than a decade. Moontide Sales and Marketing Manager Sarah Taylor says: “We are so excited to open this store and restore a true flagship retail offer for this proud New Zealand brand - at last it is back in a home on the New Zealand high street and we can show - our complete collection of swimwear on one shiny new floor.”

Over almost four decades, Moontide has grown from a proud New Zealand brand to be represented in more than 50 countries around the world. The highest quality fabrics and innovations are sourced from the world’s leading fabric mills to create the best fitting swimwear and give beach confidence to women the world over. Available in leading department stores, specialist swimwear boutiques and surf stores globally, Moontide’s award-winning collections reflect a south sea island heritage and with a commitment to using only the finest fabrics and latest garment technology.

With a wide range of sizes and cup fittings to G-cup, Moontide prides itself on its superb fit and strives to create the perfect silhouette to help every woman achieve beach confidence. With decades of experience buying lingerie and swimwear and heading-up fitting teams for the likes of Harrods and Rigby and Peller London, Sarah’s goal is for the new Moontide store to become the home of the perfect-fit for the discerning swimwear shopper.

This season’s Moontide collection is both refined and super sexy as embodied in the latest campaign. The range truly has something for every woman, from tribal adventures with textural prints, to bohemian styles inspired by travels through the far east - right through to floral prints and the ever-present classic stripes and vibrant solids in Moontide’s timeless shapes.

The new store is also home to the Piha and Quayside brands. Since its inception in 2011, Piha has taken inspiration from the natural beauty and sun-soaked coast of New Zealand and woven this into its swimwear design. This season’s Piha collection is fun and vibrant. There is plenty on offer for the young fashionista with vintage shapes, pops of ethnic chic and for those who like a bit of action, sporty shapes abound.

The Quayside brand is a focused offer comprising six beautiful prints that all work back to the solid options of black, navy and royal blue. The classic swimwear tones work effortlessly with the array of shapes that form a collection designed for the elegant woman with fit, function and durability at its core.

The new Moontide store is located at 24 Williamson Avenue, Grey Lynn, starting in December it will be open from 10am to 5pm, Monday to Saturday. For more information please contact the store on 09 218 8780, or